Aron Midhall | Art Director & Illustrator

With over five years of experience in the industry, I specialize in building immersive worlds from the ground up. As a co-founder and Creative Director at Studio Midhall, I’ve led the visual journey for titles like Beast and Hollow Pact, moving from solo execution to directing a diverse team of artists and designers.

My approach is 'atmosphere-first.' I believe that every asset, from a sprawling landscape to a single UI icon, should serve the narrative. I thrive in the space where creative storytelling meets functional production, ensuring that a project’s visual identity remains cohesive from the first sketch to the final print-ready component.

On a personal note... My obsession with worldbuilding and art started long before it became my career. I’ve spent countless nights around a table with a d20 in hand, and that player-first perspective is what drives my design today. When I’m not sketching monsters or leading creative pipelines, I’m usually exploring the Swedish forests that inspire my work, hunting for obscure games and books, or deep-diving into the lore of a new TTRPG. I believe the best games are built by people who truly love to play them.